Get a closer look at your favorite Instagram accounts with the new highlights viewer
Table 1: Article Outline
1. Introduction
2. What is the highlights viewer feature?
3. How to use the highlights viewer feature?
4. Benefits of using the highlights viewer feature
5. Types of content you can view with the highlights viewer feature
6. How the highlights viewer feature affects Instagram account usage
7. Instagram algorithm and highlights viewer feature
8. Instagram analytics and highlights viewer feature
9. Tips for optimizing your use of the highlights viewer feature
10. Potential impact of the highlights viewer feature on social media marketing strategies
11. Case studies: Examples of brands using the highlights viewer feature effectively
12. Criticisms of the highlights viewer feature
13. Future developments of the highlights viewer feature
14. Conclusion
15. FAQs
Table 2: Article
# Get a Closer Look at Your Favorite Instagram Accounts with the New Highlights Viewer
With over one billion active users, Instagram has become one of the most popular social media platforms in the world. One of its latest features, the highlights viewer, allows users to view their favorite Instagram accounts more closely. In this article, we’ll explore everything you need to know about the highlights viewer feature and how you can use it to your advantage.
## What is the highlights viewer feature?
Introduced in late 2017, the highlights viewer feature is an option for users to save their Instagram stories and showcase them on their profile page permanently. This means that when you click on an Instagram account that has used the highlights viewer feature, you will be able to view all of their saved stories in one easy-to-navigate place.
## How to use the highlights viewer feature?
Using the highlights viewer feature is simple. After creating a story that you want to save, select the “highlight” option on your Instagram profile. Once you’ve saved your story as a highlight, it will be displayed at the top of your Instagram profile page.
## Benefits of using the highlights viewer feature
There are numerous benefits to using the highlights viewer feature. Firstly, it allows users to showcase their best content in an easily accessible and organized format. This is particularly advantageous for brands that want to showcase their products or services. Additionally, the highlights viewer feature allows users to provide a better understanding of the account’s overall content to their followers.
## Types of content you can view with the highlights viewer feature
With the highlights viewer feature, Instagram users can view all types of account content. This includes photos and videos from Instagram stories, posts from the Instagram feed, live videos, and IGTV videos. The highlights viewer feature provides users with an efficient way to view all of their favorite content from an Instagram account.
## How the highlights viewer feature affects Instagram account usage
The highlights viewer feature affects the way Instagram users interact with profiles. It provides a better understanding of what content can be expected from an account, allowing users to assess whether it is worth following or not. Additionally, it provides a snapshot of the account’s best content, making it easier for users to decide which content they want to engage with further.
## Instagram algorithm and highlights viewer feature
The highlights viewer feature also affects the Instagram algorithm. By adding content to your highlights, you increase the chances of your content being seen by users. This is because the highlights viewer feature allows users to engage with your content in a more convenient way. Additionally, Instagram users who view your content via highlights are more likely to engage with future content by commenting, liking, or following your account.
## Instagram analytics and highlights viewer feature
The highlights viewer feature can also be used to improve Instagram analytics. Knowing which highlights are popular with users allows brands and influencers to better understand what their audience is interested in. This can lead to further optimization of content and overall account engagement.
## Tips for optimizing your use of the highlights viewer feature
To maximize the usefulness of the highlights viewer feature, it’s important to keep a few things in mind. Firstly, users should create highlights that are relevant to their brand or personal account. Secondly, highlights should be regularly updated to keep them fresh. Thirdly, highlights should be visually appealing and engaging to users.
## Potential impact of the highlights viewer feature on social media marketing strategies
Brands and influencers should be aware of the potential impact of the highlights viewer feature on their social media marketing strategies. By providing a more organized and accessible format for showcasing brand content, highlights can be used to strengthen brand perception and product awareness. Additionally, highlights can be used to highlight particular product lines, promotions, or services.
## Case studies: Examples of brands using the highlights viewer feature effectively
Several brands have successfully integrated the highlights viewer feature into their Instagram marketing strategies. For example, the department store giant Selfridges regularly updates its highlights with new product launches and behind-the-scenes content. This keeps followers engaged and aware of the brand’s latest offerings. Similarly, sports retailer Nike used their highlights to showcase their latest collections and collaborations with high-profile athletes.
## Criticisms of the highlights viewer feature
Although the highlights viewer feature has been well-received by many Instagram users, there have been criticisms. One of the most common criticisms is that highlights can become cluttered and disorganized, making it difficult for users to find what they are looking for. Additionally, some users find that the highlights viewer feature feels too automated and impersonal.
## Future developments of the highlights viewer feature
As Instagram continues to evolve, we can expect new developments and improvements to the highlights viewer feature. One potential development is the ability to re-order highlights, making it easier for users to access their favorite content. Additionally, we may see more customization options for highlights, allowing users to create a more personalized experience for their followers.
## Conclusion
The highlights viewer feature provides a unique way of enhancing the Instagram experience for users. By creating highlights, users can showcase their best content and give followers a better understanding of their brand or personal account. With the numerous benefits associated with the highlights viewer feature, it is quickly becoming an essential part of any Instagram marketing strategy.
## FAQs
1. Does the highlights viewer feature affect the Instagram algorithm?
Yes, the highlights viewer feature can affect the Instagram algorithm as it encourages more engagement with user content.
2. Are highlights only accessible to followers?
No, highlights are accessible to anyone who views the Instagram account.
3. How often should highlights be updated?
Highlights should be updated regularly to keep them fresh and relevant.
4. Can highlights be edited or deleted?
Yes, highlights can be edited and deleted at any time.
5. Can I use highlights to showcase products or promotions for my business?
Yes, highlights are an effective way to showcase products, promotions, or any other relevant business content.